The Unfair OTA Tax on Turkish Hospitality
The OTA Problem
- 62% of Brits abroad book packages
- 38% use Booking.com, Expedia, Hotels.com and other OTA’s — most stays aren't direct with hotels
- Each OTA booking costs 15–25% in commission
- Hotels lose revenue, guest data, and loyalty
- OTA’s don’t manage the hotel, pay the salary or the maintain the building but make the most profits
Redirecting even 5% of bookings to direct channels retains tens of millions of profits annually (average spend $97 ≈ €90 / ₺3,000 per night).
The Next Battle for Bookings Happens Before Google
In 2025, AI travel agents, AI travel planners, and AI trip planners aren't just buzzwords—they're changing the way we move around the world. Even travelers are getting on board— now use AI tools to plan and book trips.
01
Today, One-third of UK consumers
Already use AI assistants (ChatGPT, Copilot, Gemini) for trip planning
02
40% of Google users
Stop at AI summary results without clicking through to websites
03
AI engines select trusted sources
Not hundreds of links — just a few authoritative datasets
04
TUROB-verified advantage
VisitTurkey.co.uk can be the dataset these AIs quote when travellers ask, "Where should I stay in Turkey?"
AI and Voice Search Will Dominate Holiday Bookings
Soon, you'll plan trips by just talking to your phone, smart speaker, or even your car. The AI will reply with spoken directions, maps, and more.
In two summers, I expect that we will likely be able to use voice to tell an AI agent the type of vacation we are looking for, and not only have the assistant outline a great agenda, but also book the travel for us.
Experts predict that by the end of this decade, almost 70% of travel bookings will flow through AI-powered platforms, most via voice.
Travellers will simply say: "I want to book a holiday to Turkey — what can you recommend?"
Voice assistants on mobiles, smart speakers, and TVs will be the new booking interface.
If your hotel isn't in the AI's dataset, it isn't in the conversation.
A Collective Solution — Not Another OTA
TUROB Verification
Instant trust for UK travellers through established industry authority
Zero Commission Model
0% commission and direct settlement to hotels
UK-Focused Operations
UK-based marketing, FCA-compliant payments, unified national brand
Reinvestment Strategy
Shared revenue reinvested into member promotion and visibility
Reclaiming Revenue — Building Together
Economic Impact
Each 100,000 nights moved from OTAs to direct booking saves $1.5–$2.4 million in commissions.
Implementation Roadmap
01
TUROB + Founding Hotels Commit
02
Build Platform
03
Beta Launch
04
UK Marketing Campaign
Platform is built only when partners are confirmed — no risk, shared reward.